Bob is a Global Ambassador located in Oregon, U.S.A. specializing in brand development. Bob has extensive experience establishing product positioning and communications for global brands entering new markets.
As a Vice President with DMB&B (D’Arcy) Middle East, he was responsible for overseeing the advertising development of the General Motors portfolio of brands (Cadillac, Chevrolet, GMC) plus the market leading brands of Mars Inc. (Mars, Twix, Galaxy, Uncle Ben’s) across North Africa and the Middle East. Prior to joining D’Arcy, Bob was responsible for the marketing and sales development programs of PACCAR International (Kenworth, Peterbilt, Foden and DAF Trucks) in the Arabian Peninsula. A decade of experience working with Fortune 500 corporations, government institutions, and the most isolated rural consumers has crafted Bob’s approach to branding communications. “Simple truths from strategic thinking. ”
Bob has developed independent training programs and brand management tools that simplify the brand strategy development process. He has recently returned to his boyhood home in Eugene, Oregon after completing the restructuring, market repositioning and staff training of tamra C2, a Middle East based advertising agency.
Bob’s initial exposure to the international arena was during his service with the United States Air Force. From his posting in Japan, Bob returned to the U.S. where he obtained a B.A. in Marketing from the University of Oregon and a Masters of International Management (International M.B.A.) from Thunderbird — The Garvin School of International Management.