Client
US Financial Services Company
Project
Global Market Opportunity Assessment – Europe, Asia & Latin America
Executive Summary
The client is a leading financial services company serving the retail grocery sector. Having established itself in the US market, the client was prepared to expand internationally but did not have the resources or expertise to adequately identify and prioritize international market opportunities. Navigate was engaged to conduct a global market opportunity assessment and to provide tactical business development support to help launch the business overseas.
Business Challenge
Having established itself as the market leader in the US, the client was feeling pressure from business partners and prospective customers to expand overseas. With no international team in place and limited international expertise within the management team, the client needed assistance in addressing these new opportunities.
How Navigate International Helped
Navigate developed a global opportunity assessment program that helped the client to prioritize international opportunities, research key country/market segments, identify and qualify business partners, and provided tactical business development support for country visits by the executive team. The global opportunity assessment identified 14 key markets prioritized in order of importance. Navigate provided detailed market analyses for these countries and facilitated country visits to key markets in Europe (France, Italy, Spain, Germany), Asia (Hong Kong, Japan, Korea) and Latin America (Mexico and Brazil) – providing introductions, pre-trip business development work, translation and local market advisory services. Upon completion of the country visits, Navigate developed trip summary reports and ongoing business development assistance as required.
Value Delivered
Navigate has defined, planned and implemented the international business activities of this client on an ongoing basis for 2 years, providing research, strategy and business development services on an as needed basis. Navigate functions as a BOLT-ON INTERNATIONAL TEAM, providing international business capabilities to address requirements in diverse international markets worldwide.